Campaign Emails

Campaign Emails

Overview

There are nine different emails that need to be sent out at different points of the campaign. We strongly recommend that you appoint someone to be responsible for that throughout the campaign.

Best Practices

  1. Emails that are formatted as HTML have been proven to be far less effective in collecting donations.
  1. If emails look personal - without heavy design - they are more likely to end up read and more likely to result in donations.
  1. We recommend that you advertise the campaign a few days before through emails or social media.
  1. There is an email to be used to advertise 24-48 hours before. Please take note of the differences between these two emails.
  1. You Hard Launch email will announce the campaign while we have provided you with three additional emails you can use to update your audience and continue asking for donations. The more you ask, the more you will receive!
  1. Please do NOT forget to send the Thank You email at the end of the campaign.

Sample Campaign Calendar: 


Order

Email Name

Subject line
When to send
Demographic of recipient
1
Soft Launch
Can I count on you?
Between 2-10 days before launch
Mid-level and major donors
2
Re: Tomorrow
24 hours before launch
Whole list
3
Hard Launch
A Limited Chance to DOUBLE Your Impact To Anshei Shalom Starts NOW!
On launch
Whole list and/or personalized for individual fundraisers’ donor lists
4

Build For Today. Build For The Future. 

(Campaign Update)


TBD
Whole list and/or personalized for individual fundraisers’ donor lists
5
Personal Shorter Request
Personal Request
TBD
Whole list and/or personalized for individual fundraisers’ donor lists
6
No Time To Spare

TBD

This email can be personalized and sent a few times during the campaign as an update email


Whole list and/or personalized for individual fundraisers’ donor lists
7
Bonus Email
Mazel Tov
~100%
Whole list and/or personalized for individual fundraisers’ donor lists
8
Thank You Email
Because Of You
Within 24 hours after campaign
Whole list and/or personalized for individual fundraisers’ donor lists






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