Overview

Narrative

CAMPAIGN PAGE COPY

The text for the landing page where people will come to donate should be donor-centric and full of Calls-To-Action. It should be inspirational, meaningful, and empowering.

This copy amounts to a case-for-giving and it will include detailed, compelling language optimized for fundraising success. All subsequent deliverables stem from the Campaign Page Copy.

Consider your copy the core messaging document for your campaign.

CAMPAIGN EMAILS

Over the course of your campaign, you will send your database a series of emails. We will write and design your emails for you and provide you with a comprehensive calendar so you know how and when to send each email.

After the campaign, we may follow up with you to collect data (like open rates and click-thru rates) from each of your emails. Doing so will help us understand what is working and where there are opportunities for growth.

What does your volunteers or staff say when they call your donors? We will craft the word-for-word guide that your team can use when making calls. Your script will include how to ask for a gift, what to do after the donor says “yes,” what to do if a donor says “no,” and how to inspire the largest donations possible.

Throwing a Launch Party at your call center? Awesome! We can tailor your script so donors will feel your excitement.

Visual

CAMPAIGN GRAPHICS

The images appear on your campaign page and in your emails. A picture is worth a thousand words... and can lure your audience into your message or divert their attention from the latest cat video on YouTube.

Even the images will be tailored for fundraising success. Pictures should feature ONE person, ideally someone looking right into the camera. We will help you identify the best pictures to use and then design graphics that fit your brand and draw people in.

You can see more about our Graphic Guidelines HERE.

CAMPAIGN VIDEO STORYBOARD

Videos have a rhythm, much like a piece of music. Did you know videos that open with a person speaking to the camera outperform videos that open with a voiceover and b-roll? With our experience in the field, your video will contain all the elements to captivate and motivate your donors!

You can see more about our Guiding Principles while Filming HERE.

The Anatomy of the Perfect Fundraising Video is HERE.

CAMPAIGN WHATSAPP MESSAGES

Reach people where they are. More and more nonprofits are communicating with their donors through WhatsApp. It’s efficient, simple, and effective. Your message can be short. Concise. Moving. And possibly include a GIF.

Grab their attention and lead them to the campaign page.

CAMPAIGN FACEBOOK POSTS

This is the material you need to mobilize your Facebook followers. You will receive guidance on what to post and how often. With a powerful image and a compelling post, you can move your audience to like, comment, and post about your campaign.