Timeline for Creative Production
Timeline for Campaign Copy and Graphics
From start-to-launch, plan for a total of 10-20 business days depending on
number of editing cycles and speed of client response
| ACTION
| TURNAROUND TIME
|
1
| Let’s Get Started Form is Completed
|
2 Business Days Turnaround Time until the first draft of the campaign copy.
|
| Meeting to Discuss and Edit Campaign Copy Draft
| Variable time frame - 2-3 business days
|
| Nonprofit Provides Feedback on Creative Copy
| 2 Business Days Turnaround Time
|
4
| Re-draft of Campaign Copy is Provided to Nonprofit (Draft 2)
|
Variable: Recommend is 2 business days
Clients should approve/finalize tagline/slogan at this point to get started on graphics.
*** Please note that if there are any other edits to be made, the turnaround will take about another 2 business days
|
5
| Nonprofit Approves Campaign Copy (makes any minor edits necessary)
| 2 Business Days Turnaround Time
|
| Creative Package + Video Script
|
Once the copy is approved, 3 business days turnaround for creative package materials.
|
7
| Graphics for Campaign Page Provided to Nonprofit
| Variable Timeframe: Once tagline is approved (and the pictures and logo are received) you should receive three design drafts within 1 week.
|
8
| Nonprofit Provides Feedback on Graphics
| Variable Time Frame: 2-3 business days for each editing cycle depending on edits.
|
9
| Resize Graphics
| Once the graphic is approved, 1 business day to get all necessary sizes for the campaign page.
|
** Please note that this timeline is based on there being smooth communication between CauseMatch and the Nonprofit. Should there be delays in handing in forms or feedback on the various copy and script drafts, the process will take longer and the launch of the campaign will likely be delayed,
Timeline for Retargeting Creative Production
STEP | ACTION | TURNAROUND TIME |
1 | Sign Contract | Once contract is signed and copy is finalized: 2-3 business days to send Ad Brief |
| 2 | Edit/Approve Ad Brief | 1-2 business days |
| 3 | Graphics | Once Ad Brief and Campaign Graphics are finalized: 5 business days to receive other graphics for Facebook and Google |
4 | Graphic Approval | Once all graphics have been approved: 2-3 business days for Google to approve the ads |
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